The Archive

In the 1800’s a group of priests stored their newspaper archives in this historic building in Baltimore, MD. Today, it has become a newly renovated home for young professionals in the area! The building’s history shows through the many original stained glass panels and ornate wood details.

The goal of the Archive’s branding is to mix modern luxury with it’s historic setting. The building has a rich history that should be celebrated in it’s rebranding while also appealing to the young urban professional.

The color scheme will reflect modernity with bold pops of color while other aspects of the brand bring a sense of strength and reliability. The images below were sent as inspiration from the interior designer’s moodboard.

The property owner wanted a simple logo that she could use to market the apartment building and a two palette color scheme that was easy for her to work with in the future.

The Process

Final Logo

Book Spread Open

A for Archive

Stained Glass
Window Panel

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